Project Overview
Gizmos & Co. is a tech accessories store based in Malaysia, aiming to establish a stronger presence in the competitive e-commerce space. The project began as a UI design for their online store, but as we explored their existing branding, it became clear that a full visual identity redesign was necessary to give the brand a modern, cohesive, and scalable look.
The Challenge
The previous branding was created quickly, serving only as a placeholder while the company sold products on third-party platforms. The logo consisted of white text reading Gizmos & Co. alongside a separate thunderbolt icon resembling a smartwatch, creating visual inconsistency.
As the company planned to launch its own e-commerce platform and expand into other markets, it needed:
- A modernized visual identity to reflect growth and ambition
- A unified UI design for a seamless shopping experience
- A flexible logo system adaptable to different digital and print applications
Our Role & Process
As the studio, we led the branding and UI design process, including:
Research & Brand Audit
- Reviewed the existing logo, colors, and typography
- Identified gaps in visual consistency and scalability
Logo Redesign
- Simplified the logo into a single cohesive mark
- Integrated the thunderbolt directly into the Gizmos & Co. name for a bolder, unified identity
- Created a primary logo and an alternative one-line version for different use cases
Typography & Color System
- Selected Kallisto as the main typeface for its modern, tech-forward look
- Paired it with a clean secondary font for body text and digital interfaces
- Defined a clear, flexible color palette cases
UI Design for E-commerce
- Designed a modern landing page layout showcasing products, pricing, and promotional areas
- Added consistent iconography and visual elements aligned with the new brand identity
UI Design for E-commerce
- Created guidelines for logo usage, color consistency, and typography
- Suggested ways to integrate the new branding into marketing materials and future digital products
Outcome
The result is a modern, cohesive brand identity and e-commerce UI that positions Gizmos & Co. as a professional, trustworthy, and scalable tech accessories brand.
- The new logo system adapts seamlessly across platforms
- The defined color palette and typography create a consistent visual language for all digital and print assets
- The landing page UI sets a strong foundation for future online growth and customer engagement
