Project Overview
Creative Approach
Packaging Design
Product Line & Color System
- Radiant Dew — Creamy Sunbeam
- Soft Reset — Serene Sky
- Even Tone — Petal Blush
- Night Bloom — Lavender Mist
- Calm Drop — Meadow Haze
Our Role
As the studio, we led the project from concept to final execution. This included naming, branding, logo design, color strategy, typography selection, packaging concept, and mockups. We researched current trends in skincare branding, focusing on what appeals to both Gen Z and millennial audiences. We explored how color could play a leading role in visual identity, especially in contrast to the often all-white or overly clinical look of competitors. Initial logo concepts were sketched by hand, font pairings were tested, and a scalable brand system was developed to evolve with future product launches.
Outcome
The final result is a fully realized skincare brand that feels confident, gentle, and modern. BearGlow stands out through its unique use of color, simplicity, and thoughtful branding choices. The system is flexible and consistent, with strong visual cues that reflect product benefits while remaining inclusive and aesthetically appealing. This project demonstrates our ability to manage a complete branding and packaging process—from initial concept through to polished presentation.
