Project Overview
For this vibrant summer music festival set by the beach, we were tasked with creating a full visual identity system that captured the energy of indie rock while also feeling fresh, approachable, and in tune with the coastal vibe of the location. The goal was to build excitement, establish visual consistency across all touchpoints, and ensure the festival stood out both online and in-person.
Design Deliverables
We developed a complete visual system, including:
- Logo Design: A bold, clean wordmark using a strong typeface that reflects the power and simplicity of indie rock.
- Event Posters: Each with a unique focus—location imagery, musical instruments, and performers—designed to engage a diverse audience and provide visual familiarity with the event.
- Merch Design: Tote bags and t-shirts featuring a dark-tone dye technique to stay on-brand while adding visual texture and personality.
- Sticker Pack: A set of custom-designed stickers inspired by retro and music elements like vinyl records, cassette tapes, sneakers, and headphones, created to be given away at the festival to boost engagement and brand recognition.
- Promotional Materials: Designs for large outdoor signage, bus stop ads, hanging flags, and tickets to ensure a consistent and eye-catching presence across the city.
Our Role & Creative Process
From concept to execution, we led the entire design process:
- Research & Moodboarding: We analyzed similar events, explored indie rock visual styles, and gathered inspiration from beach locations and vintage music memorabilia.
- Strategy & Problem Solving: The challenge was creating something edgy enough for indie rock fans while remaining inclusive and vibrant for the beachside, summertime vibe. We addressed this by blending raw textures and bold typography with warm, approachable imagery.
- Execution & Adaptability: All assets were designed with flexibility in mind, ensuring cohesion across print, merchandise, and digital platforms, while remaining adaptable for various sizes and placements.
Outcome & Impact
The final result is a cohesive and impactful visual identity that communicates the energy of indie rock while inviting a wide range of people to participate. Every element—from posters to merchandise—was crafted intentionally, combining aesthetics and purpose to create a memorable festival experience.
Why This Matters for Future Clients
This project highlights how we approach design as both a creative and strategic tool. We don’t just make things look appealing—we solve problems through design. Whether branding a large-scale event or creating a small promotional item, we focus on clarity, emotional connection, and effectiveness.
